Great post from UEA Careers on branding strategy!
When it comes to starting up a business (or maintaining one), having a well thought out brand is key to making sure people remember you for the right reasons. When there are often so many competitors in the same sector as you, it’s your brand and what you stand for that sets you apart. Deciding what these brand values are, and how to go about showing them, can be quite challenging. So, to get you inspired, here is a list of 5 companies – from start-ups to multinationals – who have nailed their branding strategy.
1. Pantone – Living up to their creative image
Pantone is a paint company which has been innovative since 1963, when founder Lawrence Herbert created the Pantone Matching System, which is now used to identify and match colours across projects. As a company whose paint is used worldwide for graphic arts to fashion, plastics…
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