By Tony Allen,
Kent based Jordan has been running her blog www.hellomissjordan.com since January 2014, writing about a variety of subjects from beauty to travel, fashion to the best afternoon tea. Jordan has collaborated with numerous top brands including House of Fraser, Boohoo, John Lewis and Estée Lauder. She is also a hit on social media, with 12,000 Instagram followers and approaching 10,000 on Twitter. Jordan won the 2015 Bloggers Blog Award for Best Up & Coming Fashion Blogger and was Highly Commended in the Best Instagrammer category of this year’s awards.
Jordan told us about her experiences of balancing studying with blogging, methods of attracting new readers and how to use social media to your advantage.
Describe your blog in a few sentences.
I always describe my blog as ‘my adventure book’, in that I love to share the everyday adventures of my life, whether that be through food, travel, fashion or beauty. I love to write about anything that sparks my interest. A lot of people also describe my blog as whimsical and through this I have developed my “everyday princess” look.
Can you give us a brief personal background and talk about your hobbies and interests?
I graduated from university in August 2016 and since then I have worked part time on my blog and part time in social media. I absolutely love both of my jobs and I couldn’t imagine life without either of them! Other hobbies and interests include musical theatre and writing, and it is my dream to publish my own novel someday.
When, where and why did you start blogging?
I started blogging in January 2014 after seeing the results for that year’s Cosmopolitan Blog Awards. I came across a blog that I immediately loved and saw all the amazing things she was doing. I thought, “I could do that!” So I did.
How did you come to win the Bloggers Blog Award in 2015?
I was so shocked when I was shortlisted! At the time I didn’t really class myself as a fashion blogger at all, so to be shortlisted and then win Best Up & Coming Fashion Blogger really was a surprise. It definitely helped focus my attention more into fashion and travel, though, as that’s what people really want to see!
You’ve got an incredible list of brand collaborations. How do you go about arranging these?
Thank you! Usually the brands contact me via email and pitch their idea and then we’ll work on something. I do also pitch to brands I really want to work with!
What’s been your favourite post so far, if you can pick one or two?
Oooh, that’s really tricky! There’s so many I love but a recent one I really loved was my Autumn Fairytale post, as I got to write a bit of poetry and the photos are beautiful. Another favourite is my most recent Lavender Field post.
What would be your dream post, if you haven’t done it already?
I would love to collaborate with Disney and work on a post with them, fashion or travel wise! They are one of my dream companies to work with.
Your pictures are superb! Have you got any tips for good blog photography?
I’d say you just kind of have to find your style. Nearly all of my photos on my Instagram are taken with an iPhone, so a fancy camera is not a necessity at all! It’s all about what you feel is aesthetically appealing and matches your style.
The Tea Files is such a great idea, when did you decide to start it? Did you expect it to become a long-running feature?
I started it in 2015 and didn’t really think it was going to be a series until later on. My mum and I have always loved afternoon tea and we think we’re pretty much connoisseurs now, so figured we should share the knowledge via my blog!
When you were an undergraduate, how did you balance your studies with blogging?
It wasn’t too bad. I spent most of my spare time doing blogging and taking outfit photos so I could get other things done later on. I was never really a party animal at university so I had the time there.
What blogging tips or advice would you give to your younger self when you were starting out?
Take Instagram seriously! It wasn’t until I won my award that I actually started making my Instagram look good. I feel like if I had done this sooner then it would have been easier to grow.
What advice would you give to someone who wants to write but doesn’t know where to start?
I always say write what you’re passionate about. Just start with something you love. If you’re writing about something for the sake of it then you’ll burn out very quickly. And just do it! The longer you leave it the harder it’ll be in the long run.
What methods do you use to expand your readership?
I usually promote across all my social platforms and to attract new readers I sometimes host a giveaway. I found that most of my readership grew very organically.
What tips would you give to people using social media to promote their blog?
Scheduling tweets is the way to go! Nobody wants to be constantly tweeting throughout the day. I schedule all my promotion through Buffer and then I don’t have to worry about it.
I love your Instagram! How important is it in drawing new readers to your blog? The photo captions are like mini blog-posts (as you referred to in your ‘Can I Be an Instagrammer AND a Blogger?’ post). What’s the key to writing a good caption?
I do get traffic to my blog from Instagram (I normally post in my Insta Stories with a swipe up link), but I kind of hold them as separate entities. The photos I do for the two of them are very different but I love them both equally. I think the key to writing a good caption is to tell a story, rather than just state the obvious. You want to capture a moment not only through your photo, but through your words too. It doesn’t have to be complex, just personal.
Do you pay a lot of attention to your blog’s stats?
I do, but not as much as I used to. I used to frantically look all the time but to be honest, I hardly ever do now. A lot of reactions to my posts come through social media anyway.
Why did you choose a pipdig theme? How did you select the one you ended up with? Are you happy with it?
I knew a lot of bloggers who used pipdig and they also helped me to install my domain name, so I knew that they were a reliable and helpful company. I love the theme I’ve got, especially because it blends my Instagram in, which is very important for me.
You wrote in a post at the end of last year: “I really think 2017 will be the year of beginnings”. Has it been?
It really has been! I have had so many new experiences this year and I honestly think it’s been the best year of my life. I started a new job, travelled to more destinations than any year before and found myself in a new relationship. I can’t wait to see what 2018 holds and I hope it’s just as good!
All images supplied.